Roderic Andrews — Case Study Roderic Andrews rodericandrews.com ↗
Case Study · Consumer · in release

Crackpot.

call it before it happens

A bet-on-the-outcome game played on AI-generated fail videos — call the disaster before it lands. Vertical, TikTok-native, with a daily challenge and a bankroll mechanic that keeps you playing one more round.

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01 · The BriefCP·CS

What it is, and the call that made it.

What it is call it before it happens

A bet-on-the-outcome game played on AI-generated fail videos — call the disaster before it lands. Vertical, TikTok-native, with a daily challenge and a bankroll mechanic that keeps you playing one more round.

the unobvious call Crackpot in one move.

AI fail videos are everywhere. The unobvious call was making the viewer commit BEFORE the disaster lands — that turns passive watching into a wager. Vertical, TikTok-native, with a bankroll and a daily challenge to bring people back.

02 · The Work2 views

Four taps. One wager.

Crackpot is a bet-on-the-outcome game played on AI-generated fail videos. Vertical, full-bleed, TikTok-native: the video runs edge to edge and the game sits on top of it.

The unobvious call was the ordering. The viewer commits before the disaster lands. That single move turns watching into a wager, and it is what every screen here is built around.

Four surfaces carry the loop: the start card with the bankroll, the question that pauses the clip, the two-button call, and the tap that sends you round again.

Vertical video of a person standing on a plastic chair above a glass patio table, overlaid with the CRACKPOT wordmark, t / Vertical video of a person holding a watermelon overhead while standing on a plastic chair above a glass patio table. Th (1 of 2)
Vertical video of a person standing on a plastic chair above a glass patio table, overlaid with the CRACKPOT wordmark, t / Vertical video of a person holding a watermelon overhead while standing on a plastic chair above a glass patio table. Th (2 of 2)
Start card + Setup frameCP·CS·01
CP·CS·01

The Opening Hand & The Set-Up

You are given money before you are given a video.

CRACKPOT set over the still-running clip. Under it the promise, 'Call it before it happens.' Then YOUR BANKROLL at 3,000 POINTS, a red 'Tap to start with sound' button, and a secondary pill, 'Or play today's Daily 31/07'. Watermelon up, chair on grass, glass table below. Three stacked cards spell WHAT / HAPPENS / NEXT? in red, blue and yellow. The top bar keeps CRACKPOT on the left and the bankroll, 3,000, on the right.

Use case 'Call it before it happens.' sits directly above 3,000 POINTS.

The rule and the stake are read in one glance, before a single frame of gameplay. Sound is a deliberate gate rather than an autoplay assumption, and the Daily pill offers a second, dated entry point for players who came back rather than arrived.

The same watermelon frame, now overlaid with a blue card reading 'Does the glass smash?' above a yellow YES button and a / Close crop of the same backyard clip, legs on a white plastic chair, overlaid with yellow text 'TAP NOW' and white text  (1 of 2)
The same watermelon frame, now overlaid with a blue card reading 'Does the glass smash?' above a yellow YES button and a / Close crop of the same backyard clip, legs on a white plastic chair, overlaid with yellow text 'TAP NOW' and white text  (2 of 2)
The call + Loop CTACP·CS·02
CP·CS·02

The Call & The Next Round

Two buttons, no hedging.

A blue card asks 'Does the glass smash?'. Directly under it, a yellow YES and a purple NO, full width, equal weight. The video is still paused on the raised watermelon. Bankroll still reads 3,000. 'TAP NOW' in yellow with a pointing hand, 'FOR BIGGER WINS' beneath it in spaced white capitals. The right-hand rail keeps the native Like and comment controls in place over the video.

Use case 'Does the glass smash?' — YES, NO. Nothing else on the card.

A binary question with equally sized buttons removes the safe middle answer. Colour does the separating rather than size, so neither option is the default, and the player has to actually decide instead of tapping the bigger one.

03 · The Delivery17 days

Built and shipped.

17 days DURATION
411 commits EFFORT

Sector: Consumer · in release · Format: Vertical · TikTok-native · Loop: Bankroll · daily challenge

Designed, engineered & shipped by Roderic Andrews — Product Designer & Design Engineer

04 · The Pitchhire the operator

Hire the operator.

Crackpot is the evidence. Your product is the point.

Everything on this page — the engineering, the design, the positioning — was built by one operator. That's the offer: a product designer who writes the code and wires the growth. No hand-offs, no telephone game, no agency margin.

Design · Engineering · Marketing · Intelligence · Video · Growth

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Thirty minutes. The build, end to end.
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